Projects
DICK’s Sporting Goods Campaign Pitch: Public Relations Campaign
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Objective: Develop DICK’s Sporting Goods’ Holiday Campaign.
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Approach: Created a PR campaign that reaches DICK’s audience of parents with kids in sports by appealing to common problems parents have during the Holiday season that we identified through research.
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Outcome: Successfully increased brand awareness and engagement through innovative strategies.
Efficiency Of Sports Advertising: Research Study
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Objective: Conduct an in-depth research and analysis on the efficiency of advertising in sports.
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Approach: Utilized Survey results to gather data and analyze findings.
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Outcome: Delivered insights about sports advertising that need further research, including that fans who feel a stronger connection to a sports team are more likely to buy products that sponsor their favorite team.
The Elder Car Press Release: Writing Sample
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Objective: Craft a compelling piece on a hypothetical new product called The Elder Car.
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Approach: Focused on the appeals on the new product, including what problems the new product solves, and giving a creative spin on the product.
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Outcome: Produced a well-received article that highlights my storytelling and analytical skills.
Twenty One Pilots Brochure: Creative Design
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Objective: Design brochure to inform and promote Twenty One Pilots.
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Approach: Utilized Adobe InDesign to deliver an eye-catching and functional design.
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Outcome: Achieved a design that effectively communicates the message and meets client expectations.
